Huntington Beach, CA - (November 30, 2007) - Roxy is pleased to announce the fourth annual Roxy Chicken Jam presented by Schick® Quattro® for Women®, to be held at Mammoth Mountain, CA. Taking place March 28-30, 2008, the combined total prize purse this year has risen to a whopping $150,000; 40,000 for the Roxy Chicken Jam and $110,000 for the Swatch Ticket to Ride World Snowboard Tour (TTR).  The 2008 Women's World Championship title will also be awarded at the conclusion of the event.

"We're excited to relocate the 2008 Roxy Chicken Jam to our own backyard at beautiful Mammoth Mountain, CA and increase the prize offering for these tremendous athletes," said Randy Hild, Executive Vice President, Roxy Global Marketing.  "It's always been a great event, but with the new venue, higher prize purse, music concert, expanded festival area, and a
Championship title on the line, this year is going to be epic."

As a six-star Women's TTR event, the contest is one of the most prestigious all-women’s snowboard events in the world and has a crucial influence on the outcome of the Women's TTR rankings. The event features both Superpipe and Slopestyle competitions with a $20,000 purse on the line for each event. The best female snowboarders from around the world flock to the Roxy Chicken Jam each year including top Roxy team athletes including Torah Bright - 2007
Women's TTR World Champion and X Games gold medalist; Kjersti Buass – 2006 Olympic bronze medal snowboarder; as well as Tania Detomas, Erin Comstock, Amber Stackhouse and Alexis Waite. Although athletes are invited, the first day of competition will include a qualifier for coveted wildcard spots into the main event draws.

As one of the biggest and most popular all-women’s snowboarding events in North America, the new venue at Mammoth Mountain will set the backdrop for an expanded festival featuring a music concert with surprise guest performers in Mammoth Village on Saturday March 29th; a specialty 'mascot' costume superpipe contest open to all with $4,000 winner takes all to the
mascot that beats the chicken in the pipe and a sponsor village offering a host of activities for spectators.

Open registration for qualifying rounds will be available beginning Dec. 10 at www.roxy.com. Check the site for all event details, including music line-up.

The 2008 Roxy Chicken Jam is presented by Schick® Quattro® for Women®, and Rockstar Energy Drink.  Event Supporting Sponsors include JBL, Microsoft, Zune, and Paul Mitchell.